Methodology

Our work methodology follows the following principles:

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1.We diagnose

The identification of Killer issues or barriers that can slow, minimize, halt the project; or reduce the brand essence or organization’s credibility and strengths.

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2.We co-create

Bringing stakeholders and consumers together to help co-create the value proposition.

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3.Prototyping

Implementation through prototypes based on Design Sprint® by Google Ventures®. We conduct workshops and activate prototype selection techniques, along with definition tests and learning models.

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4.We develop

As sustainability is something concerning all departments: Marketing, CSR, Communication, HR as well as external agents and partners; an action plan must be defined that structures the contributions of each one, and establishes the shared objectives.

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5.Storytelling

What to say, how, and when is not a straightforward process, and our expert storytellers help create impacting messages and stories to home in on and create the desired reaction.

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6.Being part of You

We like to accompany organizations in its activation actions to generate change. We work with your teams, agencies and partners to devise a rigorous and credible implementation that makes the positive impact real.