Raquel Martín
Journalist by both training and passion, Raquel’s life took her to communication consultancies on both shores of the Atlantic, working in Spain and Argentina. She worked at Coca-Cola, Repsol YPF, UNICEF and Danone, and was a manager at Kimberly-Clark. Her purpose is to support and encourage sustainable, transparent and coherent companies for a better society.
raquel.martin@somosquiero.com
Sandra Pina
Sandra worked in marketing and innovation within multinational companies Kellogg´s and Danone. One day she decided she could be more useful to society, and thus she is now DG at Quiero. She is also the director in Madrid of global network Sustainable Brands, the worldwide authority on Sustainability and Business, as well as a member of its Advisory Board in Paris.
sandra.pina@somosquiero.com
Fabio Sechi
Sara Flores
Psychologist specialized in social intervention and gender equality, she has developed her professional experience in third sector entities managing different projects to promote equality education, raising awareness against different forms of sexist violence, and the empowerment of women. She arrives at Quiero ready to put her entire backpack at the service of the team and the projects with which to continue promoting the empowerment of women in the work sector and positive change in society.
Luis Tamayo
Luis is a sociologist who developed his career in strategic research and marketing trends analysis. He facilitates companies’ transitions to the collaborative and digital economy, helping them build authentic brands and models integrating work with collaborative culture. He feels Quiero provides him with an ideal framework to accomplish his purpose.
luis.tamayo@somosquiero.com
Raquel Lara
Graduated in law, she started her professional career as a lawyer until one day she left everything to give a 180 degree turn to her career and bet on social action and innovation. After 6 years in an NGO promoting equality between women and men, she comes to Quiero willing to continue impacting society by promoting youth employment and equal opportunities.
raquel.lara@somosquiero.com
Jose Illana
Jose is the founding partner at Quiero: one fine day he realized he’d been thinking that things could be done differently for too long and risked becoming an empty loudmouth. Before establishing Quiero, he worked in communication at Wunderman, Grey, FCB and Humana. He is a member of the Global Advisory Board of the Sustainable Brands’ network.
jose.illana@somosquiero.com
Miriam Torres
Miriam trained in audiovisual communication and specialized in business communication. She began her professional career in a multinational company and joined Quiero when it was only 3 years old. Curious by nature, she came to the conclusion that her vocation was to manage exciting projects because they generate changes in society. miriam.torres@somosquiero.com
Jimena Lezon
Graduate in Sociology, is passionate about culture, and is socially conscious. She comes to Quiero with a firm commitment to learning, growing, and pursuing what she’s always wanted: making a positive impact.
With a proactive, restless, and curious nature, her mission is to continue her education and find her unique vision to contribute to the projects and opportunities that arise. Her motivation is clear: to participate in projects that add value to both people and society. jimena.lezon@somosquiero.com
Alejandro Prian
Graduate in Business Administration and Management with a specialization in Marketing, he joined Quiero with the mission of bringing a fresh perspective and a digital boost that challenges the status quo. His restless and proactive nature makes him a true game-changer within the team, always ready to shake things up in search of new ways to grow and create impact.
Convinced that learning never ends, he is constantly on the move, pursuing continuous training that allows him to adapt to change, anticipate trends, and add value to any project or field he engages in.
Katherine Villegas
Driven by a deep passion for building meaningful communities, I turn authentic connections into strategic partnerships that spark collective change. At Nextdoor, I nurtured the growth of vibrant neighbor communities across Spain, fostering trust and creating collaborations with public institutions, NGOs, and tech partners. With Internships Colombia, I built bridges between global talent and local organizations, guided by the belief that genuine exchange is a catalyst for opportunity.
At Quiero, I channel my dedication to human-centered work into projects that unite brands, communities, and purpose. My drive? Helping organizations live their purpose, not just telling it, but embodying it with empathy, action, and heart.
I’m passionate about traveling, discovering the world, and exploring the cultural differences of each place, because I believe diversity is where our greatest richness lies. katherine.villegas@somosquiero.com
Eva Astiarraga
eva.astiarraga@somosquiero.com
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Quiero is B-corp member.
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European partner of Sustainable Brands and member of its global advisory board.
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Promoter of the first ethical code of the Spanish Association of Marketing.
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Founder and leader of the think tank “Dialogues at La Granja” with the support of IESE Business School.
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Member of CEOE.
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